Marketing Tactics Glossary

When you sign up for an Acceptd Marketing campaign, you can choose from several tiered campaigns and customize them to fit your needs with add-on options. This glossary will help you understand the tactics available to you and how they help you in your recruitment efforts.

 

Acceptd Landing Page 

Every Acceptd client has an Acceptd landing page, which acts as a one-stop-shop for everything an artist would need to know about your program. They can read about your program, apply or submit an interest form, visit your website or social media platforms you have linked, watch a quick YouTube video, bookmark your page to return to later, etc. The landing page is a huge resource in retargeting artists throughout your campaign. We are able to retarget artists who have interacted with your landing page, including those who have visited or bookmarked your landing page, and any artist with an in-progress applications or interest forms. 

Customize your landing page content to fit your needs. You have access to edit the landing page throughout the campaign.

 

Recruitment Network Access + Training

With our one-of-kind Recruitment Network, you have exclusive access to message up to 100 artists a day in our system. We have a database of hundreds of thousands of artists looking for their next opportunity, and waiting to hear from you. 

Looking for more male musical theatre students? We’ve got those. Looking for more bassoon players? Classical ballet dancers? They are all in our database waiting to hear from you. 

Build customized templates to make messaging that much easier, and work with our team to strategize and receive training for your team to make sure you understand the tool. 

 

Premium Directory Listing

Artists find opportunities in our system through our Acceptd Directory. With the Premium Directory Listing, your logo is featured at the very top of the directory, and on the artist dashboard when they login to their profile. When clicked, it will direct back to your Acceptd landing page. Each month there are no more than SIX sponsored logos featured in the directory.

 

Spotlight Email

Spotlight Emails highlight everything amazing about your program, and are sent to [up to] 10,000 artists in your target audience. We keep the number around 10,000 because that is where the spam filter lies. We create a HIGHLY customized list based on your marketing goals. We will typically build the Spotlight Email for you, and send to your team for any edits and approval. 

 

Social Media Advertising

Ads on Facebook and Instagram served to your target audience and retargeted to artists who have engaged with your campaign. We typically stick to carousel ads, which feature multiple photos. All of the social click-throughs are trackable, and redirect back to your Acceptd landing page. Through Social Media Retargeting, we create a custom audience built from artists within the Acceptd system, and pixel retargeting to capture anyone who has visited your Acceptd landing page. We will build the ads, and send them to your team for any edits and approval. 

 

Organic Instagram Post + Highlighted Story

An organic Instagram post (single photo) promoting your program, published on the Acceptd Instagram account, and featured in our highlighted Instagram stories. 

 

Google AdWords

We do both Search and Responsive Display ads on Google AdWords, using keywords and targeting to put you in front of the perfect applicant. We will build the ads, and send them to your team for any edits and approval. 

 

Acceptd Retargeting 

You know how when you look at something on Amazon and you start seeing it EVERYWHERE? Acceptd retargeting is the same idea, just within the Acceptd network. So for the length of your campaign, anyone who visits your landing page, your logo will start to “follow” them around whenever they are in the Acceptd platform. 

 

Sponsored Blog Post 

Sponsored blog posts are published on the Acceptd website, and you are free to repurpose them however you like. We can talk through different ideas for the blog post with you, but it can basically be whatever you would like it to be. Want to talk about one specific aspect of your program that makes it one-of-a-kind? Love it. Want to do a feature about all the stuff to do in the city your program is based in? Cool idea. And if you need help writing it, we can create a first draft to send to you for approval.

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